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Copywriting For The Internet
Converting The Hordes With Copywriting
Every extra click and every extra second of download time that sends your potential clients looking for someone else to supply them with what you have to sell. Complex navigation systems get people lost and frustrated and trying to put all your links on one page just turns into an overwhelming cascade of words. Sign up or sales forms requiring more information that is necessary for a sale is a sure way to chase your customers away. The faster you can bring a client to the point of sale the better your conversion rate will be. Determining the balance that works best is the challenge facing all online marketing ventures.
Some Copywriting Words Work
If a politician tells the truth the odds are they will not be elected. If a salesperson tells the truth the odds of a sale are much greater. While potential customers will respond to a truthful description of your product or services, descriptions that are too dry or scientific can lose customers also. Sales text can be both truthful and entertaining; again striking the balance is the challenge.
Security Is Key
There is no doubt that the greatest expansion of criminal opportunity has been the internet. Websites that do not make every effort to secure their connections, encrypt important customer data leave their customers information and there own valuable database. In the presentation of information on your site a clear statement of the elements of security you use to protect your clients is as important as anything else on your site.
Make An Offer They Canít Refuse
There is always something you can "give away" shipping, bonus points on future purchases, or just run a product as a loss leader and draw your traffic to a product with a hefty margin for you. If you can provide some real information for your client group newsletters are a great way to keep in direct touch with them, Free Information Works.
Donít Promise The World Unless You Can Deliver It
That offer you make to close the deal may be too good to be true and usually is. If you disappoint one customer you had better believe that 20 more potential customers find out about it. Customer satisfaction is the best form of advertising so your copy needs to make your product appear tantalizing yet realistic.
If Your Writing Takes A Passive Approach Your Customers May Take A Pass
If you want your traffic to take action then your copy better make them want to. The construction of sentences and layout of text requires good planning as well as writing ability. Knowing how people read, or donít really read, helps design copy that works.
This Is Short Attention Span Theater
Most of your potential customers will not read much of your text. Either because they canít read well, the written word bores them or they are just too busy. Even though your potential client may be an avid reader the novelette you wrote to describe your product my convince people to click the little x in the upper right corner of their browser faster than you think.
If you provide highly recognized brand names your sales will benefit. If you are establishing your own brand the things you want associated with you when people think about you seem rather obvious. Trust, quality and affordability (depending on which branch of the demographic tree your are climbing) certainly come to mind. While it will be your actions that crated these favorable thoughts it will be your words that will convince people to take a chance with you and make a purchase.