Search Real Estate
Reading Cover To Cover
If a magazine is the right venue for you of course depends on the magazine and the potential clients you are seeking. There are five top rated spots in most magazines that will determine the cost of presenting your ground breaking ad. These pages include the last cover page, the first inside cover page, the last inside cover page, the first page facing the table of contents and the page facing the last page of text.
If the magazine your demographic group will tend to read is found on newsstands or is found in barber shops, a place like the elks or lions club men will be the most likely readers and the magazine will lie back cover up as much as it will lie with the front cover in view. This makes the back cover as the front and may give you a special break on cost for a page that is usually printed in color.
Purchasing behavior differs between males and females and a scientific approach to identifying and playing to those differences is a key especially in the very visual advertising media of magazines. Working on the subliminal triggers that stimulate purchasing decisions acts to increase the return on advertising investment. In this more modern age stereotypes are harder to pigeonhole and may be more dangerous in political correctness but in our subconscious we will still react to certain gender specific stimuli.
When Just A Glance Will Do
Some products will display well and draw people’s attention and plant an important purchase thought from a single glance. These ads do not have to be filled with much information and work well will those things that are easily identifiable or have a common use or purpose.
When Just A Glance Won’t Do
The Internet And Magazines Marry?
As is the case with Japanese ingenuity Dainippon Printing has created an advertising approach that will bring the internet and magazines together. They are integrating the QR code, a code that can contain up to 7,089 characters compared to the 20 characters of the conventional bar code, into magazine ads. The QR code can display numeric and alphabetic characters, Kanji, Kana, Hiragana, symbols, binary, and control codes. These symbols are being placed in magazine ads making it possible to scan them with your cameraphone sending you to the product website. Now you can get a click through rate on a magazine ad.
Magazine Ads Are A Long Term Investment
Based on research done by a market research company about 88% of magazine ad campaigns do not have a positive return on investment in the short term. This research further shows that sales spikes developed some time after the ads ran.