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Television Advertising
The First Reality TV Shows
The infomercial and especially the long format infomercial
has taken Television by storm.
Whether it is the Christian Children's Fund of Canada extolling donations
on behalf of poverty stricken children of the world or Ron Popeil convincing
balding men to spray paint on their heads, the influence and success of
this sometimes surrealistic form of advertising is significant. There
are many profits to be made, but as usual a diversified ad strategy is
the best way to survive.
The 60 Second Mini-Movie
Television watchers can be a very unforgiving
crowd and you have a much more difficult goal; not only must you entertain
but you must get the audience to take action. The inertia to overcome
in this endeavor takes a creative mind to crack. If you can get the audience
to look at your television masterpiece long enough to have your contact
info imprinted you are well on your way to at least some gold scrapings
form an Oscar?
Big Boober Is Watching
It may be somewhat frightening to realize
that television is well on the way to replacing the storyteller. Literature
has had to become more concise and to the point to fit into the television
format, even blockbuster movies are formatted to fit television. As people's
habits became more traceable due to the telephone, enterprising investors
have spent money to figure out what we do, when and why. By having information
on human activity, targeting TV ads to a specific audience has become
a science. Even though television has expanded its boundaries with cable
and satellite over the last 20 years the power of production still lies
in the hands of a small group, limiting style in the process and keeping
a lid on competition. The homogenization of the television audience has
turned rebellious rock songs of the 60's and 70's into nostalgia massaging
car ads. The apparent real time, real life image created by television
gives it every opportunity to get inside the homes of a large number of
the TV viewing world. Even though there are allot of paid cable and satellite
connections television still has an aura of being free. The greatest influence
on your children before they go off to school is television, and they
will probably be watching TV from their hospital bed when they are 80.
Internet Television Merger
It does appear that the internet is a much
greater boon for television than television is for the internet. Television
now has a great way to broaden their reach by streaming information
in the form of news stories and other short form presentations. The
expansion of the advertising nature of this merger should increase
markedly for both web ads on TV and TV ads on the Web.
Beam Me Down Scottie
Can you imagine 1,000 television channels.
Well its here and more. The orbiting orbs are bombarding the planet with
reruns of Gilligan's Island or the most scientific look at Mars, anything
and everything in between. There is no stone this army of satellites has
not attempted to penetrate, and with repeater stations all over the planet
invade some of the deepest mountain valleys in the world make it look
possible to sell an icebox to a Yeti.
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