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The First Reality TV Shows
The infomercial and especially the long format infomercial has taken Television by storm. Whether it is the Christian Children's Fund of Canada extolling donations on behalf of poverty stricken children of the world or Ron Popeil convincing balding men to spray paint on their heads, the influence and success of this sometimes surrealistic form of advertising is significant. There are many profits to be made, but as usual a diversified ad strategy is the best way to survive.
The 60 Second Mini-Movie
Television watchers can be a very unforgiving crowd and you have a much more difficult goal; not only must you entertain but you must get the audience to take action. The inertia to overcome in this endeavor takes a creative mind to crack. If you can get the audience to look at your television masterpiece long enough to have your contact info imprinted you are well on your way to at least some gold scrapings form an Oscar?
Big Boober Is Watching
It may be somewhat frightening to realize that television is well on the way to replacing the storyteller. Literature has had to become more concise and to the point to fit into the television format, even blockbuster movies are formatted to fit television. As people's habits became more traceable due to the telephone, enterprising investors have spent money to figure out what we do, when and why. By having information on human activity, targeting TV ads to a specific audience has become a science. Even though television has expanded its boundaries with cable and satellite over the last 20 years the power of production still lies in the hands of a small group, limiting style in the process and keeping a lid on competition. The homogenization of the television audience has turned rebellious rock songs of the 60's and 70's into nostalgia massaging car ads. The apparent real time, real life image created by television gives it every opportunity to get inside the homes of a large number of the TV viewing world. Even though there are allot of paid cable and satellite connections television still has an aura of being free. The greatest influence on your children before they go off to school is television, and they will probably be watching TV from their hospital bed when they are 80.
Internet Television Merger
It does appear that the internet is a much greater boon for television than television is for the internet. Television now has a great way to broaden their reach by streaming information in the form of news stories and other short form presentations. The expansion of the advertising nature of this merger should increase markedly for both web ads on TV and TV ads on the Web.
Beam Me Down Scottie
Can you imagine 1,000 television channels. Well its here and more. The orbiting orbs are bombarding the planet with reruns of Gilligan's Island or the most scientific look at Mars, anything and everything in between. There is no stone this army of satellites has not attempted to penetrate, and with repeater stations all over the planet invade some of the deepest mountain valleys in the world make it look possible to sell an icebox to a Yeti.