Search Real Estate
Make Your Website Traffic Analysis Work For You
Delusions Of Grandeur
I will bet in your dreams your ad campaign is working so well you can hardly shovel all the money into the bank. Unfortunately in reality the only people shoveling money may be the people you bought ad space from while you look for a smaller building to rent. Even if you have done all the demographic research, gotten very professional help to put together your leading edge ad campaign, done keyword research till the cows come home; your ad campaign can be a miserable failure. It would seem obvious that you always want to track value returned on any investment. Website Traffic Analysis tools are out there, get them!!
Get Inside Your Potential Customersí Heads
No matter how much information you gathered before you began your campaign the really important information is in the heads of the people visiting your store, calling you on the phone or visiting your website in response to your ads. The more information you can collect on their activities, attitudes, wants and needs the more likely you can adjust an even failing ad campaign to bring home the bacon. Analyze your website traffic.
Watch The Birdie
The most important customer to you is the one you have not the one you might get. Keeping an eye on this bird in the hand will help you prevent losing them. If you see a negative reaction to a display in a physical store or a poor response to an online outlet you can quickly make changes that will reflect the customerís desires. You can wait to look at the data at the end of each month but you will more than likely be quoting a lot of negative figures and trying to save a campaign that is already over. A daily examination is necessary if you want to move at the speed of todayís business because time is not on your side. Customer feedback and analysis of website log files is necessary.
Customers Place Themselves In Slots
What you learn from your customers activities will help you fine tune your sales approach to them and to many other potential customers who fall into some to the same demographic slots. You may discover that there is a crying need for a product that you donít carry and if you get the jump on other merchants in your neighborhood, digital or not, you could reap that special harvest reserved for those to be first on the scene. You can segment you customers into small enough pieces to help determine if there is enough demand and profit potential to either expand or contract your product areas.
Conversion Rate Doesnít Require A Preacher
There are many things that affect the rate at which you convert visitors into dollars. Some of these things are hard to define but other things are as clear as crystal. Provide service like that is all you do, bring the visitor from the point of entry to the point of purchase as quickly as possible and make the buying experience as painless as possible. A website that loads slow, is difficult to navigate, or has a complex order form; a brick and mortar store that has no sense of order, has personnel that hide form customers or have sales people who act like they are doing a customer a favor by waiting on them will turn your potential dollars into a group of dissatisfied customers who are ready to spread the word about your establishment.